The Global Passport Program is a comprehensive initiative that offers a range of benefits to ISVs, including:

* **Access to AWS Global Infrastructure:** ISVs can leverage AWS’s global infrastructure, including data centers, networking, and storage, to build and deploy their applications globally. * **Technical Expertise and Support:** AWS provides technical expertise and support to help ISVs with their global expansion efforts. This includes guidance on cloud migration, security, compliance, and other technical aspects. * **Marketing and Sales Support:** AWS offers marketing and sales support to help ISVs reach new markets and customers. This includes access to AWS marketing materials, sales training, and partner programs.

This trend is driven by several factors, including the desire for increased revenue, the need to enhance customer experience, and the potential for new revenue streams. The report also highlights the growing importance of embedded payments in the ISV world. Embedded payments are becoming increasingly popular, with 75% of ISVs and marketplaces reporting that they have already implemented or are planning to implement embedded payments. This trend is fueled by the rise of e-commerce, mobile payments, and the increasing demand for seamless and frictionless payment experiences.