However, this one is particularly insidious because it uses a fake Facebook account impersonating a local business. The scam targets users in Lafayette, Louisiana, and is designed to trick them into clicking on a link that leads to a fake website designed to steal their personal information. The website mimics the look and feel of a legitimate business, using the same logo, colors, and fonts as the actual business. This makes it incredibly difficult for users to distinguish between the fake and the real website.

The scam involves a link that appears to be from a trusted source, such as a friend or a news organization. The link leads to a fake website that mimics the real one, designed to steal your personal information. Here’s how it works:

1. **The link appears legitimate:** The link looks like it’s from a trusted source, making it difficult to spot the scam.

Phishing scams are a prevalent and sophisticated form of cybercrime. They exploit human trust and vulnerability by mimicking legitimate organizations, websites, or individuals. These scams often involve deceptive emails, text messages, or social media posts that appear to be from a trusted source, such as a bank, online retailer, or government agency. The goal of a phishing scam is to trick victims into revealing sensitive information, such as passwords, credit card numbers, or social security numbers.