Click fraud is a type of online scam that involves artificially inflating the number of clicks on a website, social media post, or advertisement. This can be done through various methods, including using bots, fake accounts, and even manipulating search engine results. The consequences of click fraud can be severe, impacting businesses and individuals alike. For businesses, it can lead to wasted advertising budgets, lost revenue, and damage to their reputation. For individuals, it can result in financial losses, identity theft, and even emotional distress.

* **Click fraud** is a type of cybercrime that involves artificially inflating the number of clicks on an advertisement. * **Click fraud** can be perpetrated by both individuals and businesses. * **Click fraud** can be used to generate revenue for the perpetrator, or to damage a competitor’s business. * **Click fraud** can be difficult to detect and prevent.

**Attitudes** refer to an individual’s overall evaluation of a particular behaviour. In the context of website trust, attitudes can be positive or negative. A positive attitude towards a website suggests that the individual believes the website is trustworthy and reliable. Conversely, a negative attitude suggests that the individual doubts the website’s trustworthiness. **Subjective norms** refer to the perceived social pressure to engage in a particular behaviour. In the context of website trust, subjective norms can be influenced by the opinions of friends, family, or social media influencers.

Click fraud is a type of online advertising fraud that involves artificially inflating click counts on a website. This can be done by using bots or other automated tools to generate fake clicks. Click fraud can be detrimental to a website’s reputation and profitability. Click fraud can be prevented by implementing robust security measures, such as anti-bot software, CAPTCHA, and other authentication methods. ## Summary

**Perceived Behavioural Control:** High traffic, clicks, and likes can indicate a site’s reliability, reducing perceived risk and effort required to evaluate it.

Is it a legitimate domain name? Is it a trusted domain name? Check the website’s security. Is it using HTTPS? Does it have a padlock icon? Does it have a valid SSL certificate? Verify the website’s content. Is it well-written and informative?