Impersonation Tactics
The use of AI-generated content to impersonate well-known brands has become increasingly sophisticated. Imposter sites often use AI-generated text to mimic the tone and style of the real brand, making it difficult for users to distinguish between the two. • The AI-generated content is often used to create fake login pages, fake customer support pages, and even fake social media profiles. • Imposter sites may also use AI-generated audio and video content to create fake phone calls, emails, and messages.
75 percent of phishing emails are sent from email addresses that are similar to those of legitimate companies.
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